Health Tech, Payers

MedCity Pivot: Blue Shield of California CEO Says Value of HealthTech Has Been Mixed So Far

Paul Markovich believes in the value of health tech in managing both chronic diseases and in general health and wellness. In this episode, he talks about the company's Wellvolution platform and the digital tools that are offered there to members, now even to those on Medicaid.

This is the final episode in Season 1 of the MedCity Pivot Podcast, which focused on chronic disease management. In our final episode, we speak to Paul Markovich, CEO of BlueShield of California, which covers 4.8 million lives.

We spoke about the company’s Wellvolution platform which has several digital tools to help patients both improve their wellness and manage chronic diseases. Markovich is bullish on the future of such tech tools but admits that the value has been mixed so far and that the company is continuously looking at the performance of these tools to decide what mix of virtual tools should be on that platform.

Season 2 which focuses on AI will kick off at the end of April.

Photo: Blue Shield of California

 

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