The Journey Is As Critical As the Outcome

The Journey Is As Critical As the Outcome

Journey maps are powerful marketing tools. They can bring clarity to complex cross-departmental campaigns, help identify gaps, and get stakeholders aligned. Having a well-defined journey map even helps organizations maximize their precious marketing budgets. Journey maps take effort to build, but are worth the investment.We sat down with presenters Caroline DeVore, Executive Director of Strategy and Lorraine McMeekin, Senior Marketing Strategist from StudioNorth to get a preview.Learn more about StudioNorth at: https://www.studionorth.com/Find more great health marketing content: https://www.hitmc.com/—– Contents of this video —–0:00 – Introduction1:18 – What is a journey map?3:25 – How are maps used?5:55 – Customer example9:45 – Getting…

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Kami Vision: Detecting and Reporting Elderly Falls

Kami Vision: Detecting and Reporting Elderly Falls

Kami Vision provides technology called KamiCare that helps caregivers in an eldercare community or a person’s home detect and respond quickly to a fall. AI, running right in Kami Vision’s camera, detects falls and reports them to caregivers selected by an app.Watch this short video with CTO Ajay Gulati to see how Kami Vision provides easy setup and flexibility, protects privacy, deals with false alerts, and supports aging in place. Plus, check out their consumer version of KamiCare on Amazon.Learn more about KamiCare: https://kamivision.com/kamicare/Find more great health IT content: https://www.healthcareittoday.com/…

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Review of the Zebra ET40-HC and ET45-HC Tablets

Review of the Zebra ET40-HC and ET45-HC Tablets

I was excited to get the opportunity to review the Zebra ET4x-HC Series Tablets that Zebra has recently brought to market.  The initial launch comes in two models: ET40-HC and ET45-HC.  The two models are roughly equivalent with one doing only Wifi and the other offering a 5G option as well.Zebra was kind enough to send me a model to test and review.  Just holding it in your hand, you can feel the ruggedness of the device and you can see the thoughtful design that went into the device.  Everything from their approach to plastics and housing that can withstand regularly cleaning…

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Epic remains Best in KLAS for overall software suite for 13th year

Epic remains Best in KLAS for overall software suite for 13th year

In addition to winning overall, Epic was named top Overall Physician Practice Vendor based on provider feedback in this year’s Best in KLAS awards. The health IT giant also earned plaudits in 13 other categories, the research firm announced Wednesday.Of note, Impact Advisors and Nordic are tied as co-winners of the Overall IT Services category. 
Impact Advisors also took top placements in ERP Implementation Leadership, Financial Improvement Consulting and Security & Privacy Consulting Services categories while Nordic won for HIT Core Clinical Implementation Leadership.
The KLAS announcement noted that Nordic also scored above 90 in four separate services segments, which is detailed in 2023…

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Hands-on cardiac education pays dividends for patients and others, says Abiomed

Hands-on cardiac education pays dividends for patients and others, says Abiomed

At a Heart Recovery Advocate Day held on February 3 at Abiomed’s Danvers, Massachusetts, headquarters, patients shared their stories of heart recovery, toured the facility, participated in lab demonstrations and had the opportunity to meet the operators who made their left ventricular assist devices, right ventricular assist devices and lung-assist devices.Connecting patients with each other, and with technologists
Beyond pictures, videos and surgical explanations, many cardiology intervention patients want to know more about the technology that enabled their heart recovery. 
That is clear from the 24 survivors that experienced planned or unplanned percutaneous coronary interventions and cardiogenic shock events and who attended the largest…

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Merchandising healthcare access: adopting e-commerce techniques

Merchandising healthcare access: adopting e-commerce techniques

As the consumerization of healthcare continues to take shape, the next frontier of healthcare access may well be merchandising healthcare inventory, contended Derek Streat, cofounder and CEO of DexCare, a digital transformation platform vendor.By combining healthcare and e-commerce technologies and strategies, healthcare provider organizations can dramatically improve the digital discovery of care and access to it for patients, he said.
And as workforce shortages continue and tech giants like Amazon push in, these digital consumer experiences will be critical for traditional providers like health systems to operate sustainably, scale care delivery and access, and survive in this competitive and volatile landscape, he added.
We interviewed…

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