Communication strategies driving online health community patient awareness and engagement investigated within atrial fibrillation context

Communication strategies driving online health community patient awareness and engagement investigated within atrial fibrillation context

Online health communities (OHCs) enhance personalized care by connecting patients, professionals and leveraging patient-reported outcomes. This study investigates how communication elements (emotions, patient-generated topics, appeals, and linguistic style) affect patient awareness (click-through-rate) and engagement…

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