Marketing Leadership and Strategic Vision
Ann Arbor-based Michigan Medicine’s marketing department is emphasizing its strong brand while “not resting on our laurels,” according to its new chief communication and marketing officer. Christine Woolsey, who assumed…
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Introduction
Healthcare organizations invest significantly in marketing and patient acquisition strategies, yet many face a critical challenge: converting patient interest into scheduled appointments. The gap between digital discovery and actual care delivery represents substantial lost…
The following is a guest article by Andy De, Chief Marketing Officer (CMO) at Lightbeam Health Solutions
A recent MIT report, The Gen AI Divide: State of AI in Business 2025, suggested that 95% of…
Image Credit by Max
As the healthcare industry evolves, effective communication has become one of the most powerful differentiators. From transparent billing to AI-driven patient engagement, the ability to communicate clearly across every touchpoint…
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The Marketing Gap: AI Promises and Hospital Reality
Hospitals nationwide are investing billions in artificial intelligence solutions, enticed by vendor guarantees of immediate financial returns, optimized workflows, and expanded clinical capacity. However, chief medical information…
Cemil Canturk, Sr. Marketing Manager for Fixed Networks at Nokia
Digital technologies are reshaping every aspect of healthcare, from digital health records to real-time diagnostics, data sharing, patient-centric entertainment, and safe guest Wi-Fi. There’s a…
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Sonali Mohanraj, Digital Marketing & Sales Executive at Proteger AI
In healthcare, emergencies are visible — alarms sound, monitors beep, and doctors rush. But not all crises are loud. Some, like poor hospital asset management,…
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Nate MacLeitch, CEO and founder of QuickBlox
Seventy minutes is enough time to complete a colonoscopy or a hernia repair; it’s also the average time saved per patient visit when healthcare providers use fully automated…
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What You Should Know:
– CareCloud, a leader in AI-driven healthcare technology solutions, has announced a definitive agreement to acquire MAP App, an industry-leading hospital benchmarking tool created by the Healthcare Financial Management Association (HFMA).
–…
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Steve Leeper, VP Product Marketing at Datadobi
Like most other sectors operating in the digital economy, healthcare has become hugely reliant on unstructured data. It’s widely acknowledged that this data type, which doesn’t follow a…
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