Ilan Ben Ezri, CEO of G-Med
In the world of healthcare marketing, crafting an effective campaign involves numerous elements: technology, precise audience targeting, budget considerations, timing, objectives, and the coordination of multiple stakeholders. Yet, there…
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What You Should Know:
– WebMD Ignite, a leading full-service growth partner for organizations in the healthcare industry, today announced Ignite Programmatic, a suite of advertising capabilities designed to deliver zero-waste campaigns for healthcare marketers.
– Ignite Programmatic…
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For the 152nd episode of the Healthcare IT Today Podcast we are analyzing the patient experience to decide if it is marketing or tech! We kick this episode off on the marketing side of…
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The following is a guest article by Dr. Brittany Barhite, VP, Communication & Brand Experience at Firstup
Effective communication is the lifeblood of any organization. In healthcare, poor communication not only hampers efficiency but also can translate into…
Quincy Weatherspoon, Vice President and General Manager of Flatiron Point of Care Solutions
What You Should Know:
– Flatiron Health, a pioneer in oncology technology, announced today the appointment of Quincy Weatherspoon as Vice President and…
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The following is a guest article by Dave Anderson, Co-Founder of Owned Reputation
In today’s competitive and evolving healthcare landscape, effective marketing has become crucial for medical practices striving to attract new patients and retain…
What You Should Know:
– WebMD Ignite, a full-service growth partner for healthcare organizations, announced today two new high-performance solutions designed to supercharge healthcare provider (HCP) growth: Ignite Provider Suite Analytics Module and Referral Growth…
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What You Should Know:
– Freshpaint, a San Francisco-based Healthcare Privacy Platform raises $30.7M in Series B funding led by Threshold, with participation from SignalFire, Intel Capital, Y Combinator, Zero Prime, and additional investors. This…
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This week I had the joy of being part of the Swaay.Health Live healthcare marketing conference in Atlanta which we organize. If you’re not familiar with the conference, it brings together the very best…
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Few industries are as complex today as healthcare. The pace of disruption is unrelenting as new entrants, new discoveries, and new technologies are emerging nearly every day. Category leaders are being challenged to deliver…
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