What You Should Know:
– Marchex, a provider of conversational intelligence, has launched a new AI-powered healthcare solution aimed at health systems, large ambulatory care facilities, and healthcare marketing organizations.
– The new platform uses AI…
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The 172nd episode of the Healthcare IT Today Podcast is sponsored by Swaay.Health, and this time we're talking about health IT conferences! We kick this episode off by analyzing the attendance of health IT…
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For the 165th episode of the Healthcare IT Today Podcast, we are taking a look back at the Healthcare Marketing and Communications Conference! We kick this episode off by discussing our biggest takeaways coming…
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Patient Demographics Are Rapidly Shifting
Healthcare organizations face unprecedented demographic changes as Baby Boomers age into Medicare, Gen X approaches retirement, and Millennials become the largest consumer group. These shifts create new challenges for healthcare…
Not all AI in healthcare carries the same risk. Some applications can be deployed quickly with minimal oversight, while others—like clinical decision support—demand rigorous validation. In this interview, Ben Scharfe, EVP of AI Initiatives…
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What does patient access really mean, and how can we make it better? Adam Mariano, General Manager of Healthcare at LexisNexis Risk Solutions, tackles this question head-on.In this interview, he discusses why patient access…
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Emanuel Engelmayer, Client Success Manager at G-Med
As AI continues to revolutionize healthcare marketing by automating tasks and improving efficiencies, one truth remains steadfast: the power of human engagement among healthcare professionals cannot be replaced. Real,…
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Ilan Ben Ezri, CEO of G-Med
In the world of healthcare marketing, crafting an effective campaign involves numerous elements: technology, precise audience targeting, budget considerations, timing, objectives, and the coordination of multiple stakeholders. Yet, there…
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What You Should Know:
– WebMD Ignite, a leading full-service growth partner for organizations in the healthcare industry, today announced Ignite Programmatic, a suite of advertising capabilities designed to deliver zero-waste campaigns for healthcare marketers.
– Ignite Programmatic…
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For the 152nd episode of the Healthcare IT Today Podcast we are analyzing the patient experience to decide if it is marketing or tech! We kick this episode off on the marketing side of…
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