Merchandising healthcare access: adopting e-commerce techniques
As the consumerization of healthcare continues to take shape, the next frontier of healthcare access may well be merchandising healthcare inventory, contended Derek Streat, cofounder and CEO of DexCare, a digital transformation platform vendor.By combining healthcare and e-commerce technologies and strategies, healthcare provider organizations can dramatically improve the digital discovery of care and access to it for patients, he said.
And as workforce shortages continue and tech giants like Amazon push in, these digital consumer experiences will be critical for traditional providers like health systems to operate sustainably, scale care delivery and access, and survive in this competitive and volatile landscape, he added.
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