By Jill McKeon March 06, 2023 – US Senators Amy Klobuchar (D-MN), Elizabeth Warren (D-MA), and Mazie Hirono (D-HI) introduced the Upholding Protections for Health and Online Location Data (UPHOLD) Privacy Act, aimed at preventing the…
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The Federal Trade Commission has started cracking down on digital health companies for allegedly sharing consumers’ health data for advertising purposes. Last month, the agency said GoodRx had shared personal health information with third parties…
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The Federal Trade Commission has fined online therapy company BetterHelp $7.8 million for allegedly sharing consumer data with third parties like Facebook and Snapchat for advertising purposes.The proposed order — the second recent action…
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By Jill McKeon February 27, 2023 – The Department of Justice (DOJ) and the Federal Trade Commission (FTC) have officially resolved allegations against GoodRx surrounding violations of the FTC Act and the…
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The Federal Trade Commission has cited telehealth and prescription drug discount provider GoodRx for sharing sensitive consumer health data with several advertising platforms, in violation of its own privacy promises to consumers.
The agency has filed a proposed order demanding that GoodRx pay $1.5 million in civil penalties for failing to let consumers know about unauthorized disclosures of its data to a list of advertiser platforms. including Facebook and Google.
The company, which is based in California, operates a digital health platform offering prescription drug discounts, telehealth visits and other health services. It captures a wide range of data from consumers who use…
When it comes to healthcare marketing, Generation X once again gets the short end of the attention stick.
Overshadowed by boomers—a prime target for healthcare advertising dollars as they age and require more care—and Millennials—the holy grail audience for the emerging health-tech industry—Gen X’s unique healthcare needs and position often leave its members underserved and mostly ignored. This oversight is a massive missed opportunity for healthcare marketers. First off, Gen X is at the height of its spending potential. Its U.S. population of 65 million has saved a collective $13 trillion and owns 29% of the nation’s household wealth (versus just 6.4%…
